DRAFT-FOR-LEGAL

Status: internal draft. No publish. No collection. No ads. No client use until Steuben signs the Blue Book. Facing name: Emperor Livingstone. Contract name: 이성재. Owner: Monash (Offer Architecture and Money Models) Date: 2026-08-20

00: Offer domain index

File table, live vs NOT LIVE, price sheet, residuals.

For Emperor Livingstone. Sister files stay in this folder.

Current paying clients: 0. Steuben has not signed the Blue Book (the legal sign-off pack). Nothing in this folder may be used with a client, a prospect form, or an ad.

0. Stop rule (2026-08-20, from Napoleon)

These choices stay. Do not reopen them without Napoleon.

Accepted and held: avatar (founders and senior operators); name The Night Protocol Intensive; USD 5,500; 3 concurrent seats; High-Stakes Week USD 1,500; Protocol Completion Guarantee v1; NOT LIVE stages as written except the magnet rule below.

Magnet: one only. Phase 0 magnet is O'Connor's free 3-night wind-down audit, 1-1, no form. $47 Night Audit stays NOT LIVE. Do not run two magnets.

Hold: price, guarantee, name, magnet, and how many products we sell live (the core plus one same-call add-on).

R-UPSELL (the add-on slot after they say yes to the core) closed 2026-08-20: Bedell added the optional High-Stakes slot after core yes. USD 1,500. Not required to close the core. LIVE only after the Blue Book certificate. Collection stays off until then.

Stop rule (2026-08-20, Slim hours): messaging window = 2 named diary replies/week, not 5 notes; overflow waits for weekly Zoom. Do not sell 10 simultaneous seats. Before a third same-cycle start: hold USD 9,165 liquid or stagger ≥3 weeks.

Stop rule (2026-08-20, screen, from Napoleon): Jomini sleep-science/03-intake-screen-content.md §17 only. Hygiene is Week 2, labeled not the program. No stored health quiz on the fit call or the $47 (still NOT LIVE) audit.

Residuals 1-5 (Steuben) closed 2026-08-20. CSA (the client contract) §9 carries Guarantee v1. Reply SLA (answer the two named diary replies within 24 hours on a weekday) is 24h weekday. Marketing loses to the dated CSA. Residuals 6-8 and 10+ remain routed by Napoleon.

1. Files

2. Price sheet

Raise rule (core only): 3 consecutive fit-call close rate >50% or a 3-seat cycle that fills 14 days early → +USD 500 and tell Napoleon. New dated draft.

3. Hours and capacity (do not change these numbers)

Do not sell 10 simultaneous seats.

4. 30-day base cash (week-1 start)

Outreach: 32h, USD 0 media. 16h per client acquired. Gross profit (cash in minus reserve and tools) funds founder living. Ads stay off. Attraction cash is excluded.

Stretch, all in-full, 3 closes, 1 upsell: gross USD 18,000, GP USD 15,475. Two upsells: gross USD 19,500, GP USD 16,975.

LTGP (lifetime gross profit: expected cash minus delivery wage and reserve) napkin / client: expected cash USD 6,025 − delivery USD 1,275 = USD 4,750 before reserve. After USD 825 reserve: USD 3,925. Continuity excluded.

5. Residuals for Napoleon

These are the only open items. Files contain no leftover action markers outside this section.

1. Steuben × Guarantee v1. CLOSED 2026-08-20. CSA (the client contract) §9 carries Guarantee v1. Marketing (this folder) loses to the dated CSA if the two ever drift.
2. Steuben × reply SLA. CLOSED 2026-08-20. Reply SLA is 24h weekday. No two-business-day language remains in offer files.
3. Steuben × collection. CLOSED 2026-08-20. Steuben owns the dated collection rules. The stop rule stays: collection stays off until the Blue Book certificate.
4. Steuben × tax. CLOSED 2026-08-20. Follow the dated CSA / Blue Book. Do not invent invoice tax copy here.
5. Steuben × geo. CLOSED 2026-08-20. UK/EU stay excluded until Steuben dates a change.
6. Slim × messaging. CLOSED 2026-08-20 (Slim hours stop rule). Messaging window = 2 named diary replies/week. Not 5 notes. Overflow waits for the weekly Zoom. Hours now 12.75h/client.
7. Slim × refund tail. CLOSED 2026-08-20 (Slim hours stop rule). 15% remains a 30-day planning hold. Before a third same-cycle start: hold USD 9,165 liquid or stagger ≥3 weeks. Do not sell 10 simultaneous seats.
8. Jomini × screen. CLOSED 2026-08-20 (stop rule from Napoleon). Same screen: Jomini sleep-science/03-intake-screen-content.md §17 only. Read verbatim. Hygiene is Week 2, labeled not the program. No stored health quiz on the fit call or the $47 audit (still NOT LIVE).
9. Magnet stop rule (Napoleon 2026-08-20). CLOSED. Phase 0 magnet is O'Connor's free 3-night wind-down audit, 1-1, no form. $47 Night Audit stays NOT LIVE. Do not run two magnets. Do not reopen without Napoleon.
10. Davout × Week 0 ops. First 72 Hours, Decision Log, and Restart Card need a delivery packet. Monash named them. Davout builds the run-of-show after sign-off.
11. Bedell Smith × public copy. No page exists. When one is drafted, it lifts 05 and the fixed one-liner only.

11a. R-UPSELL. CLOSED 2026-08-20. Bedell funnel/03-sales-call-script.md has the optional High-Stakes slot after core yes. USD 1,500. Not required to close the core. LIVE only after the Blue Book certificate.

1. No close-rate evidence. 0 clients. 33% base close is a plan assumption, not a measured rate. Raise rule stays dormant until 3 consecutive fit calls exist.
2. Night-Before Decision Log recording. "Record once" is scoped. The file does not exist yet. Build time is small. Still unbuilt.
3. Entity. CSA contracts 이성재 as a natural person. Offer prices do not depend on entity. Formation remains open.

6. Constraint collisions (named)

No decision above was reopened. No second live upsell was added. No rejected avatar was revived.

7. Confidence (0-1)

8. How to use this folder

1. Open this index and the residual list first.
2. Dated CSA §9 carries Guarantee v1. Marketing loses to that CSA. Lift 05 for copy.
3. Slim hours stop rule is in: 2 diary replies/week, no 10 simultaneous seats, USD 9,165 liquid or ≥3-week stagger before a third same-cycle start.
4. Fit call reads Jomini 03-intake-screen-content.md §17 verbatim. Do not invent a second screen.
5. Founder rehearses scripts in 02. Do not collect data.
6. After the dated Blue Book certificate: O'Connor books warm fit calls. Founder runs 01 §14. Invoice per 02 §8.

If a number in this folder disagrees with a later dated draft, the later date wins. Silent edits break the charter.

DRAFT-FOR-LEGAL

Status: internal draft. No publish. No collection. No ads. No client use until Steuben signs the Blue Book. Facing name: Emperor Livingstone. Contract name: 이성재. Owner: Monash (Offer Architecture and Money Models) Date: 2026-08-20

01: Offer Architecture

The Night Protocol Intensive and the live same-call add-on.

For Emperor Livingstone. Sister files stay in this folder.

Current paying clients: 0. Live only after the Blue Book certificate: core + High-Stakes Week Add-On. The add-on is optional after core yes. It is not required to close the core. Attraction, downsell, and continuity sit in 02-MONEY-MODEL.md and are marked NOT LIVE.

This file is the fulfillment and value stack a founder can sell on a fit call. Money sequence and spoken scripts live in 02-MONEY-MODEL.md. Cash arithmetic lives in 03-30-DAY-CASH-MATH.md. Claim bans live in 05-BANNED-CLAIMS.md.

1. One avatar (do not reopen)

English-speaking founders and senior operators. Company-builders, partners, and heads of function. Allowed planning geos: US, CA, AU, NZ, SG, KR-English. Household or company can pay USD 5,000+ without a committee. They have had 12+ months of "I know I should sleep better." They already tried an app and/or supplements and/or a hygiene list. Their nights have no written protocol. They lie awake after high-stakes days or improvise bedtime after late calls. They are not seeking treatment for a diagnosed sleep disorder. They want tomorrow's work to stop being a coin flip.

Market score (0-10)

Rejected avatars (min-path)

Shift workers, new parents, diagnosed insomnia patients, and athletes stay off the min-path. Shift work breaks the circadian-anchor module. New parents have a baby-driven night the protocol cannot own. Diagnosed insomnia patients are seeking treatment; we refer. Athletes want performance metrics we refuse to promise. Do not reopen these four as the first live avatar. A later vehicle can be written after 5 annotated 1-1 deliveries and a Slim hours pass.

2. Dream outcome (client language)

Fixed line. Use it spoken and written. Do not change it.

I run the same night on purpose. I know what happens at 22:00. If the night goes sideways I have a restart, not a spiral. Mornings are planned, not negotiated.

Do not promise they will fall asleep. Do not promise 8 hours. Do not promise they will stop waking. The first win is the first completed night protocol, recorded in the diary as "ran as written."

3. Sales one-liner (do not change)

An 8-week private protocol for founders whose nights have no operating system. You stop improvising at 23:00 and run one written night, with me on the line each week. This is coaching and education. It is not medical care and it is not an app.

Use this on the fit call after the screen mention. Do not decorate it.

4. Core offer (LIVE after Steuben sign-off)

Payment terms (timing. Same total. Not a discount)

2-pay is allowed. 50% to enroll (USD 2,750). 50% before the Week 3 session (USD 2,750). Same total: USD 5,500. Late second payment pauses delivery until the second installment clears. No third pay on the core. No shrinking of sessions, hours, or access to "meet a number."

Raise rule

If 3 consecutive fit-call close rate is above 50%, or the 3-seat cycle fills 14 days early, raise USD 500 and tell Napoleon. Write a new dated draft. Do not silently edit this file.

What they get (value stack)

Each line is name + what it is + delivery hours + perceived-value note.

1. Week 0 Install (75 min live, 1.25h). The protocol is written into their calendar. The First 72 Hours script is handed over. Perceived value: the night becomes a scheduled object, not a hope.
2. 8 × weekly 45-min protocol sessions (live, 8 × 0.75h = 6.0h). Rebuild the written night against the diary. Perceived value: a founder on the line each week, private.
3. Midpoint rebuild (folded into the Week 4 session, 0 extra hours). Window, anchors, and stimulus rules are rewritten from the first 4 weeks of data. Perceived value: a second install without a second fee.
4. Async diary review / messaging window (2 named replies/week, 15 min each, 16 touches × 0.25h = 4.0h). Founder reads a Consensus-style diary and replies in the shared doc. Stop rule (2026-08-20, Slim hours): this is the messaging window. Not 5 notes. Overflow waits for the weekly Zoom. 24h weekday target applies to those 2 replies. Perceived value: someone actually reads the night.
5. Written Night Protocol (1-2 pages they keep). The operating system for 22:00 onward. Perceived value: a durable artifact after the intensive ends.
6. Offboarding session (45 min, 0.75h). How they run the next 90 days alone. Perceived value: a finish line and a solo runbook.

Two extra founder hours sit under the stack and are not sold as bonuses:

1. Personalize First 72 Hours (0.25h). Calendar-specific rewrite of the script.
2. Admin / invoice / notes (0.50h). Invoice, seat ledger, session notes.

Jomini protocol, named as coaching modules

Do not redesign. Hygiene is Week 2, labeled as a module, not the program. It is never the pitch.

Charter language allowed in speech and drafts: "CBT-I-informed behavioral sleep coaching" and "research-backed sleep education and habit protocol." Forbidden labels sit in 05-BANNED-CLAIMS.md.

5. Delivery Cube and hours math

Cube (one client)

Hours per client (do not change this math)

10 clients × 12.75h = 127.5h. Do not sell 10 simultaneous seats.

Honest capacity

3 concurrent seats per 8-week cycle.

3 × 12.75h = 38.25h across 8 weeks.

38.25 ÷ 8 = 4.78125h/week ≈ 4.8h/week delivery.

Sales and outreach sit on top, about 4-6h/week. Solo load ≈ 9-11h/week.

10 clients = 3 full cycles of 3, plus 1 leftover seat = 4 cycles. Do not sell 10 simultaneous seats. Calendar is the constraint.

Before a third same-cycle start: founder holds USD 9,165 liquid, or staggers that third start ≥3 weeks. This is the Slim gate against a 3-client Week-3 unused-session cluster.

If a fourth person wants in while 3 seats are full, intake is closed. Name the next published start. Take no money and no data for a closed cycle. After Steuben sign-off, invoice only when a named seat in an open cycle is theirs.

6. Trim and Stack

KEEP (cheap to deliver, high perceived value, solo-safe)

TRIM (do not stack now)

Community / Skool. Group office hours. Partner/spouse live session (later upsell, not built). Wearable dashboard. Supplement protocol. Mattress or clinic partner bonus. Daily voice notes from the founder (hours collapse at 10 clients). Custom video reviews beyond the 2×/week diary reply.

Slim hours stop rule: any bonus whose hours × 10 clients collapse quality is cut or moved to a later NOT LIVE upsell. If one person cannot deliver it to 10 clients, trim it.

No clinical partner. No supplement stack. No device stack.

7. Same-call upsell (LIVE only after the Blue Book certificate)

Bedell ../funnel/03-sales-call-script.md runs this slot after core yes (R-UPSELL closed 2026-08-20). Not required to close the core. If they decline, invoice the core only.

If they decline, do not invent a second live upsell. Four live offers and zero clients means kill three. Min-path live = core + this add-on.

8. Guarantee v1: Protocol Completion Guarantee

Process and effort only. Never a physiological outcome. Never "Win Your Money Back if you sleep X."

Effort conditions (all four)

(a) The client attends every scheduled session or reschedules with 24h notice. (b) The client logs the diary at least 6 of 7 nights each week. (c) The client runs the written protocol as assigned. (d) The client still believes the container was not delivered as described.

Remedy (choose ONE, within 14 days of the last session)

1. Two extra 45-min sessions in the following 30 days, or
2. A refund of unused remaining sessions if they exit after Week 2 and before Week 6. Unused = sessions not yet held. Week 0 and held weeks are earned.

After Week 6: no cash refund. Extra sessions only if effort conditions were met.

If effort conditions were not met: no extra sessions, no refund. Send a written recap of the missed conditions.

Goodwill (do not advertise)

If they ask for money back outside this frame (Hormozi "give it back"), the founder may issue a goodwill refund and must log the reason for Slim and Steuben. Do not put goodwill on the site, the fit call, or ads.

Anti-guarantee overlay (say on the fit call)

We do not enroll anyone who needs a medical or sleep-outcome promise to start. Those people are referred out. That refusal is a successful screen.

Forbidden guarantee language

Sleep latency. Sleep efficiency. WASO. Hours slept. "Cured." "You'll fall asleep." "Insomnia gone." Win-your-money-back-if-you-sleep-X.

Refund math (show the reserve)

Touchpoints for cash allocation: Week 0 + 8 weekly sessions = 9. Offboarding is earned work. It is not in the unused-session fraction.

Worst case used for the 30-day reserve: 3 clients take the unused-session refund at Week 3.

Held at that point: Week 0 + Week 1 + Week 2 + Week 3 = 4 earned. Unused: Week 4 through Week 8 = 5 sessions.

5 / 9 × USD 5,500 = USD 3,055.56 ≈ USD 3,055 each.

3 × USD 3,055 = USD 9,165 cash-out in a bad cluster.

Planning reserve: 15% of core cash = USD 825 / client. Hold it in the 30-day math. See 03-30-DAY-CASH-MATH.md.

CSA (the client contract) alignment 2026-08-20: dated CSA §9 carries this Guarantee v1. Reply SLA is 24h weekday. If this file and the dated CSA ever disagree, the dated CSA wins. Do not rewrite v1 here to "help" marketing.

9. Primary name and three wrappers

Refresh the wrapper (another name for the same intensive). Do not change fulfillment.

Do not use an interval plus a quantified sleep metric in any name. Ban examples: "21-Day Sleep 8 Hours," "14 Nights to Fall Asleep Fast."

First 10 clients: the founder may say "I am taking 10 private clients to prove the intensive. After that the price and wrapper can change." That sentence is true once. Retire it after client 10.

10. Honest scarcity and urgency

Scarcity. 3 seats per 8-week cycle. When 3 are enrolled, intake closes until the next published start. Calendar is the constraint. Never say "only 3 spots left" if 2 are empty. If 1 seat remains, say "1 of 3 seats is open for the [date] cycle." If 3 are open, say "3 seats are open for the [date] cycle."

Urgency. Next cycle start is a real calendar date. Set it when seat 1 enrolls, or publish a monthly start on the first Monday of the month in the founder's timezone (Asia/Seoul). Seasonal language only when the season is real. Example: a founder who already has a Q4 travel cluster. No fake timers. No fake cohort countdown.

11. Obstacle to named solution

Path: "I should sleep better" → "I run a night protocol."

12. Value equation (this offer's moves)

Value ≈ (Dream Outcome × Perceived Likelihood) ÷ (Time Delay × Effort & Sacrifice)

In plain words: value is roughly (the result they want × how sure they feel it will work) divided by (how long they wait × how hard it feels).

Raise the top

Never raise Perceived Likelihood with a biology claim. No latency numbers. No efficiency numbers. No "most clients sleep through."

Cut the bottom

13. Screen-and-refer (offer-side)

Stop rule (2026-08-20, from Napoleon): the only screen is Jomini ../sleep-science/03-intake-screen-content.md §17. Read preamble, ten questions, and refer/clear lines verbatim. Do not invent items. Do not add BMI, neck size, STOP-Bang scoring, or any stored health quiz.

Monash owns the sales consequence after that screen: invoice or stop. A HOT answer (screen says refer) ends the sale. Then read Jomini §17 refer line, then the no-invoice close in 02-MONEY-MODEL.md §7.7. No paid inducement. No "light version for apnea."

Adults 18+ only. UK/EU residents are out of live selling until counsel (Steuben geo default).

People who need a medical or sleep-outcome promise to start are also referred out. That is the anti-guarantee overlay.

14. Fit-call run order (usable)

Run this after Steuben sign-off. Until then, rehearse only. Collect nothing.

1. Open, 2 minutes. Scope, education, screen mention. Script in 02.
2. Spoken screen: Jomini 03-intake-screen-content.md §17 only, verbatim. If HOT (screen says refer): Jomini refer line, then 02 §7.7. Stop. Do not store answers.
3. Avatar check: founder/operator, allowed geo, pay-without-committee, 12+ months, already tried app/supplements/hygiene, no written protocol, not seeking disorder treatment.
4. Current night: what happens at 22:00. Late calls. Travel cluster. Partner TV. Alcohol. App-hopping.
5. Walk the stack by name. Week 0, 8 sessions, midpoint, 2 named diary replies/week, written protocol, offboarding. Overflow waits for weekly Zoom.
6. Dream-outcome line. Sales one-liner.
7. Price out loud: "The intensive is five thousand five hundred US dollars, paid in full before Week 1." Silence.
8. If they ask for cheaper: cheaper script in 02. 2-pay or next cycle. Never shrink the core.
9. Guarantee in 8-10 sentences. Script in 02.
10. After core yes only: High-Stakes slot, 10 sentences max. Not required to close the core. If no, invoice the core. Stop.

Do not stack a second upsell. Do not add a stored health quiz to this call or to the $47 audit (still NOT LIVE). Do not book UK/EU. If they arrived through the Phase 0 magnet, do not sell a $47 audit on this call.

15. What this file does not do

It does not publish a page. It does not set pixels. It does not open an ad account. It does not store prospect data. It does not create a community. It does not name a clinical partner. Continuity stays NOT LIVE until the core has a finish line and 5 annotated 1-1s exist.

Sister files: 00-INDEX.md, 02-MONEY-MODEL.md, 03-30-DAY-CASH-MATH.md, 04-DOMAIN-OPERATING-CHARTER.md, 05-BANNED-CLAIMS.md.

DRAFT-FOR-LEGAL

Status: internal draft. No publish. No collection. No ads. No client use until Steuben signs the Blue Book. Facing name: Emperor Livingstone. Contract name: 이성재. Owner: Monash (Offer Architecture and Money Models) Date: 2026-08-20

02: Money Model

Sequence, live offers, NOT LIVE stages, and spoken scripts.

For Emperor Livingstone. Sister files stay in this folder.

Current paying clients: 0. This file is a draft the founder can speak from after Steuben signs. Until that sign-off: rehearse. Do not collect. Do not invoice. Do not publish.

1. Live vs NOT LIVE (standing rule)

Four live offers and zero clients means kill three. Min-path live is the core plus one optional same-call upsell that a solo founder can already build.

Never remove the process guarantee to create a "results-guaranteed" expensive tier. Never sell a cheaper guaranteed-result tier.

2. Sequence (mermaid + prose)

sequenceDiagram
    autonumber
    participant F as Founder
    participant P as Prospect
    participant S as Screen
    participant I as Invoice

    F->>P: Fit-call open (scope, education)
    F->>P: Jomini 03 §17 screen verbatim
    P->>S: Spoken answers (not stored)
    alt Hot screen
        S->>F: Hot
        F->>P: Refer-out script (success)
    else Clear and fit
        S->>F: Clear
        F->>P: Stack + one-liner + dream outcome
        F->>P: Core close. Price said out loud. Silence.
        alt Enrolls
            P->>F: Yes to core USD 5500
            F->>P: High-Stakes Week same-call (USD 1500)
            alt Takes add-on
                P->>I: USD 5500 + USD 1500
            else Declines add-on
                P->>I: USD 5500 only
            end
            I->>F: Paid in full or 2-pay first 50 percent
            F->>P: Week 0 booked on published start
        else Asks cheaper
            F->>P: Refuse discount. Offer 2-pay or next cycle.
        else Needs outcome promise
            F->>P: Anti-guarantee. Refer-out.
        end
    end

NOT LIVE branches (do not draw them into the live call):

flowchart TD
    A[Warm name] --> C["Phase 0: 3-night wind-down audit 1-1 no form"]
    C --> D[Fit call]
    A -.-> B["47 Night Audit later NOT LIVE"]
    D --> E[Core LIVE after Steuben]
    E --> F[Same-call add-on LIVE]
    E -.-> G["DWY 2800 NOT LIVE"]
    E -.-> H["3-pay of 5500 NOT LIVE"]
    I[Week 8 offboarding] -.-> J["Night Ops 149 NOT LIVE"]

Prose: a warm or later inbound adult sits a fit call. The founder states scope and the screen. A HOT screen (screen says refer) ends in a clinician referral and is logged as a win. A clear, fitting adult hears the stack, the one-liner, and the price. Silence. Yes leads to invoice and, on the same call only, the High-Stakes Week add-on. No second live upsell. A cheaper ask gets 2-pay or the next cycle. An outcome-promise ask gets a refer-out. The Phase 0 magnet is O'Connor's 3-night wind-down audit, 1-1, no form. It is not a live product. $47 Night Audit, DWY (do-with-you, less access), 3-pay, and Night Ops stay off the call.

CAC recoup (getting back the time and money spent to get a client) is designed on core + one upsell alone. See 03-30-DAY-CASH-MATH.md. Attraction cash is excluded from the 30-day path.

3. LIVE now (after Steuben sign-off only; still a draft)

3.1 Core: The Night Protocol Intensive: USD 5,500

8-week 1-1. Zoom + shared doc + spreadsheet diary. Paid in full before Week 1, or 2-pay at 50/50 with the second installment due before the Week 3 session. Late second payment pauses delivery. Fulfillment and hours: 01-OFFER-ARCHITECTURE.md.

3.2 Optional same-call: High-Stakes Week Add-On: USD 1,500

LIVE only after the Blue Book certificate. Bedell runs the slot after core yes (../funnel/03-sales-call-script.md). Not required to close the core.

2-week written protocol for one named week plus 2 × 30-min calls. Templated checklist, 30 min to fill. Hours: 2.0. Never discounted. If they decline, invoice the core and stop selling.

4. Attraction

Stop rule (2026-08-20, from Napoleon): one magnet only. Do not reopen without Napoleon.

4.1 Phase 0 magnet (chosen): O'Connor 3-night wind-down audit

Do not run a second magnet beside this one.

4.2 $47 Night Audit: NOT LIVE (later stage)

Do not speak the $47 line on a Phase 0 call. If Napoleon later dates a change, it still gets no stored health quiz.

5. Downsell: NOT LIVE

5.1 The Night Protocol DWY: USD 2,800: NOT LIVE

Same 8 weeks. Week 0 live (60 min). Then recorded weekly lessons + 2 live calls (Week 3 and Week 7) + a diary they self-review against a rubric. This is less access. It is a different product. It is not a discounted core.

Gate: recordings do not exist. Do not sell a product you cannot ship. Build recordings only after 5 annotated 1-1 deliveries give the founder something true to record.

Hours sketch for a later Slim pass (not live, not sold): Week 0 1.0h + 2 calls 1.5h + rubric reply 8 × 0.25h = 4.5h, plus one-time recording. Until the recordings exist, the hours are hypothetical and the offer stays dark.

5.2 Payment-plan-only downsell of the CORE: NOT LIVE

A 3-pay of the core, if opened later, must stay USD 5,500 total. Example later term: 3 × USD 1,833.34, or a clean 3 × USD 1,834 with USD 2 written off as processor rounding, still presented as USD 5,500. Terms. Same total. Not a discount. Never remove the process guarantee to make a cheaper "results" tier.

6. Continuity: NOT LIVE

Night Ops: USD 149/mo or USD 1,490/yr: NOT LIVE

Cancel on one billing-cycle notice. 1 monthly 60-min group office hour + a seasonal protocol refresh note. Skill maintenance.

Gates, all required:

(a) The core has a finish line and ≥5 completed 1-1s exist. (b) Slim signs an hours model for the group hour. (c) Steuben signs community/privacy if any group exists.

Frame: skill maintenance. Forbidden frame: "keep paying until you are cured." Group/hybrid is a later vehicle after 5 annotated 1-1 deliveries. Continuity is not live until the core has a finish line.

7. Sample scripts (spoken, usable)

Speak these after Steuben sign-off. Until then, read them aloud in rehearsal. Do not send them to a prospect list. Do not paste them into a public page.

7.1 Fit-call open (2 min): LIVE after sign-off

"Thanks for the time. I will use two minutes to set the room, then I will ask a short safety screen, then we will talk about your nights.

I do behavioral sleep-improvement coaching. Three things only. I give research-backed sleep education. I fit a written night protocol to how you already work. I hold you to the daily habits we write down. I am a coach. I am not your doctor and I am not your therapist. I do not diagnose. I do not treat insomnia disorder. I do not promise you will fall asleep or sleep eight hours.

The intensive is eight weeks, private, on Zoom, with a shared doc and a nightly spreadsheet. English only. Adults eighteen and over. I take clients in the US, Canada, Australia, New Zealand, Singapore, and English-speaking clients in Korea. I do not sell into the UK or the EU right now.

Before we go further I run a screen. I will read the safety screen, section 17, word for word. I will not store your answers. If anything on it is a yes, the right next step is a clinician, and I will stop this sale. That is a successful outcome. Are you okay if I start with the screen?"

Then read ../sleep-science/03-intake-screen-content.md §17 verbatim. Do not invent questions. Do not write answers down.

7.2 Fit-call close for the core: LIVE after sign-off

Price said out loud. Then silence. Do not fill the silence.

"Here is the container. The Night Protocol Intensive. Eight weeks, you and me. Week 0 we write the protocol into your calendar and you leave with the first seventy-two hours. Then eight weekly forty-five minute sessions. I read your diary twice a week and send two named replies. Extra notes wait for the weekly Zoom. You keep a one-to-two page Night Protocol. We end with a forty-five minute offboarding for the next ninety days. Those two replies have a twenty-four hour weekday target.

The intensive is five thousand five hundred US dollars, paid in full before Week 1.

[Silence. Count to eight in your head. Do not add value. Do not apologize. Do not offer 2-pay until they ask or they stall on cash timing.]"

If they ask how to pay: "Paid in full on invoice before Week 1. If you want the same total split, fifty percent to enroll and fifty percent before the Week 3 session. Late second payment pauses the work."

7.3 Same-call upsell: High-Stakes Week: LIVE only after the Blue Book certificate (10 sentences max)

After core yes only. Not required to close the core. Bedell file 03 owns the slot timing.

"One more thing, same call, then we stop.

If you already have a named week that will smash the protocol, board, fundraise, launch, or a red-eye, I write a two-week High-Stakes Week on top of the intensive.

You get a filled checklist and two extra thirty-minute calls.

It is one thousand five hundred US dollars.

It is the same terms. I do not discount it.

If that week is not on the calendar, we skip it.

If it is on the calendar, we add it to the invoice now.

Which week would we name?"

[Tenth sentence is their answer or your stop.]

If they decline: "Understood. We run the intensive as scoped." Do not invent a second live upsell.

7.4 Phase 0 magnet CTA (O'Connor owns the asset)

Do not publish. Do not send as a broadcast. Do not collect a form. O'Connor owns the written audit. This is the only magnet line until Napoleon dates another.

"I have a three-night wind-down audit. One to one. No form. You run three nights against a short written check, then we talk. It is education. It is not a medical consult and it does not store a health quiz. I send it in the thread if you are eighteen or over and you are in a country I can work with."

Later-stage $47 line (do not speak while Phase 0 is the magnet):

"There is a later paid audit at forty-seven dollars. I am not offering it now."

7.5 Downsell DWY: NOT LIVE

Do not speak this on a live call. Recordings do not exist.

"There is a later product, The Night Protocol DWY, at two thousand eight hundred US dollars. Same eight weeks. One sixty-minute live install. Then recorded weekly lessons, two live calls at Week 3 and Week 7, and a diary you score against a rubric. Less access. Same kind of work. I will not sell it until the recordings exist. Today the live path is the intensive at five thousand five hundred."

7.6 Continuity Night Ops invite at Week 8: NOT LIVE

Do not speak until gates in §6 are open.

"The intensive has a finish line. You can run the next ninety days from the offboarding notes. Later, if I open Night Ops, it is skill maintenance. One group hour a month and a seasonal refresh note. One hundred forty-nine a month or one thousand four hundred ninety a year, cancel on one billing-cycle notice. It is not a cure plan and it is not 'stay until you sleep through.' I will invite you only after I have that container built and cleared."

7.7 Refer-out when the screen is hot: LIVE after sign-off (success script)

First read Jomini 03-intake-screen-content.md §17 refer line verbatim. Then:

"I am going to stop here, and that is the correct outcome.

What you described sits with a licensed clinician, not with a coach. I do not diagnose. I also will not enroll you into a night protocol that is the wrong tool.

Please book your physician or a sleep clinician in your country. If you want a generic starting point, search for a board-certified sleep physician or your GP and take what you told me to that visit. I do not take a fee for that and I do not send you to a partner clinic.

If a clinician later clears you for behavioral coaching, and you still have no written night protocol, you can come back to a future cycle. Today we end. I will not invoice you."

Log the refer-out as a success for Slim and Steuben. Do not follow with a "light" offer. Do not pay or get paid for the referral.

7.8 Payment 2-pay terms: LIVE after sign-off

"The price is five thousand five hundred US dollars. That number does not change.

You can pay it in full before Week 1.

You can also pay two thousand seven hundred fifty to enroll and two thousand seven hundred fifty before the Week 3 session. Same total. If the second payment is late, I pause delivery until it clears. There is no third payment on the intensive.

Which of those two timings do you want?"

7.9 Guarantee explanation: LIVE after sign-off (8-10 sentences)

"The guarantee is a Protocol Completion Guarantee about whether I delivered the container and whether you ran the work. You attend every scheduled session or reschedule with twenty-four hours notice, you log the diary at least six of seven nights each week, and you run the written protocol as assigned. If you do those three and you still believe the container was not delivered as I described, you have fourteen days after the last session to choose one remedy. First choice: two extra forty-five minute sessions in the next thirty days. Second choice, only if you exit after Week 2 and before Week 6: a refund of sessions not yet held; Week 0 and held weeks are earned. After Week 6 there is no cash refund, only extra sessions, and only if you met the effort conditions. If the effort conditions were not met, there is no extra session and no refund, and I will send a written recap of what was missed. I do not guarantee sleep latency, hours slept, or that insomnia will be gone. People who need that promise to start are people I refer out. That is the whole guarantee."

7.10 "Can you do it cheaper?": LIVE after sign-off

"No. I do not discount the intensive.

The work is the work. Cutting price means I would have to cut time or cut the diary, and I will not sell a thinner core.

You can pay the same five thousand five hundred in two payments, half to enroll and half before Week 3.

You can also wait for the next published cycle if cash timing is the issue.

Those are the two doors. The intensive itself stays eight weeks and five thousand five hundred."

If they push again: "I will not shrink it. Take the 2-pay or take the next cycle." Then stop talking.

8. Invoice and pause rules (ops note for Davout / Slim)

After Steuben signs the Blue Book certificate:

• Invoice names the product: The Night Protocol Intensive, USD 5,500. Add-on on its own line: High-Stakes Week Add-On, USD 1,500.
• Paid-in-full: money clears before Week 0.
• 2-pay: first USD 2,750 clears before Week 0. Second USD 2,750 clears before the Week 3 session starts. If it does not, sessions pause. The two named diary replies pause. The seat stays reserved through the published cycle unless they exit under the guarantee.
• No third pay on the core.
• Currency: USD. Tax treatment is Steuben / accountant residual. Do not invent VAT copy on the invoice until they write it.
• Refund reserve: 15% of core cash (USD 825 per intensive) sits in the 30-day math. Slim tracks it.

9. What the founder never says on a money call

See 05-BANNED-CLAIMS.md for the lift-able list. Short version for the mouth:

• No "we treat insomnia."
• No "you will fall asleep in X minutes."
• No "win your money back if you sleep X."
• No supplement or device pitch.
• No UK/EU targeting.
• No fake "only 3 spots" when seats are empty.
• No second live upsell after a no on High-Stakes Week.
• No DWY, audit, or Night Ops sentence as if it were for sale today.

DRAFT-FOR-LEGAL

Status: internal draft. No publish. No collection. No ads. No client use until Steuben signs the Blue Book. Facing name: Emperor Livingstone. Contract name: 이성재. Owner: Monash (Offer Architecture and Money Models) Date: 2026-08-20

03: 30-day cash math

Two cases. Arithmetic shown. USD. Attraction revenue is excluded (NOT LIVE). Ads stay off. CAC recoup (getting back the time and money spent to get a client) is tested on core + one upsell alone.

For Emperor Livingstone. Sister files stay in this folder.

Current paying clients: 0. These rows are a plan, not a history.

0. Fixed numbers. Do not change them.

30-day cash path does not include the Phase 0 magnet (free 3-night audit, no cash), the later $47 Night Audit, DWY, 3-pay, or Night Ops. $47, DWY, 3-pay, and Night Ops are NOT LIVE. The free magnet is not a product for sale and adds USD 0.

1. First-30-day delivery hours (exact)

Formula: 2 clients × (1.25 + 3×0.75 + 8×0.25 diary replies + 0.25 + 0.25 admin). Messaging extra notes = 0 (Slim hours stop rule).

Per client:

2 clients × 6.00h = 12.00h delivery in the base 30 days. 3 clients × 6.00h = 18.00h delivery in the stretch 30 days.

2. Base case (honest, no audience, no ads)

2.1 Cash landing: two rows, both explicit

Both clients start in week 1 of the 30-day window.

Row A: all in-full

2 × USD 5,500 = USD 11,000 core cash inside 30 days. Plus 1 × USD 1,500 add-on = USD 1,500. 30-day gross cash = USD 12,500.

Row B: mix (1 in-full, 1 on 2-pay), both start week 1

In-full client: USD 5,500 on enroll. 2-pay client: USD 2,750 on enroll + USD 2,750 before the Week 3 session.

Week 3 of a week-1 start still sits inside a 30-day window (day 15-21). The second installment lands inside 30 days if the founder starts both clients in week 1 and holds the Week 3 session inside that month.

Mix cash inside 30 days = 5,500 + 2,750 + 2,750 + 1,500 = USD 12,500. Same as Row A.

Row B-conservative (only if Week 3 is scheduled after day 30)

Do not use this row if both start in week 1. It exists so Slim can see a slipped calendar.

Cash inside 30 days = 5,500 + 2,750 + 1,500 = USD 9,750. Receivable at Week 3 = USD 2,750. Contracted core remains USD 11,000. Reserve stays USD 1,650 on contracted core.

2.2 Gross profit after reserve and tools

Using Row A / Row B (week-1 start):

USD 12,500 gross − USD 1,650 reserve − USD 50 tools = USD 10,800 30-day GP.

Gross profit here means cash in minus reserve and tools.

Using Row B-conservative:

USD 9,750 gross collected − USD 1,650 reserve on contracted core − USD 50 tools = USD 8,050 30-day GP on cash, plus USD 2,750 receivable.

Founder labor is not subtracted in the GP rows above. It is named here so Slim can see it:

• Outreach 32h × USD 100 = USD 3,200 implied wage (not a cash outlay).
• Delivery 14h × USD 100 = USD 1,400 implied wage (not a cash outlay).
• After implied wage, base Row A leftover ≈ 10,800 − 3,200 − 1,400 = USD 6,200. This is a planning leftover. It is not a salary.

2.3 What the GP is for

30-day GP funds founder living. It does not fund ads. Ads stay off until Steuben + a known close rate + Slim cash that can survive a zero-client ad month. Cash to acquire the next client: USD 0 media, about 16 hours of founder time.

CAC recoup test: passed on core + one upsell alone. Core 2 × 5,500 + 1 × 1,500 = 12,500 collected (week-1 start) against USD 50 tools and 16h/client time. No Attraction dollar is required.

3. Stretch case

Assume all three start in week 1 only if the founder holds USD 9,165 liquid. Otherwise stagger the third start ≥3 weeks and do not book that third as a same-cycle stretch row.

Row A: all in-full + 1 upsell

16,500 + 1,500 = USD 18,000 30-day gross. 18,000 − 2,475 − 50 = USD 15,475 30-day GP.

Row A2: all in-full + 2 upsells

16,500 + 3,000 = USD 19,500 30-day gross. 19,500 − 2,475 − 50 = USD 16,975 30-day GP.

Row B: mix (2 in-full, 1 on 2-pay), week-1 start, 1 upsell

In-full: 2 × 5,500 = 11,000. 2-pay: 2,750 + 2,750 (Week 3 inside 30 days) = 5,500. Add-on: 1,500. Gross = USD 18,000. Same GP as Row A: USD 15,475.

Row B-conservative (2-pay second slips past day 30) + 1 upsell

11,000 + 2,750 + 1,500 = USD 15,250 collected. Receivable USD 2,750. GP on cash: 15,250 − 2,475 − 50 = USD 12,725, plus receivable.

Implied wage (not cash): outreach 32h × 100 = 3,200; delivery 21h × 100 = 2,100.

Stretch still excludes Attraction. CAC recoup still passes on core + upsell.

Seat check: 3 closes in 30 days fills one entire cycle. Intake then closes until the next published start. Do not take a fourth concurrent seat.

4. LTGP napkin (one client, continuity excluded)

LTGP means lifetime gross profit: expected cash minus delivery wage and reserve.

Expected cash per enrolled client:

USD 5,500 + (0.35 × USD 1,500) = 5,500 + 525 = USD 6,025.

0.35 sits inside the 30-40% expected take range for High-Stakes Week.

Delivery cost at planning wage:

12.75h × USD 100/h = USD 1,275.

Delivery GP before refund reserve:

6,025 − 1,275 = USD 4,750.

15% reserve on core:

0.15 × 5,500 = USD 825.

Delivery GP after reserve:

4,750 − 825 = USD 3,925.

Night Ops is excluded. It is NOT LIVE. Do not put USD 149/mo into LTGP until Slim and Steuben date a change.

4.1 Same napkin at 10 clients (4 cycles, not 10 simultaneous)

Expected cash: 10 × 6,025 = USD 60,250. Delivery hours: 127.5h. Delivery cost: 127.5 × 100 = USD 12,750. Reserve: 10 × 825 = USD 8,250. After delivery wage and reserve: 60,250 − 12,750 − 8,250 = USD 39,250 planning leftover, before outreach time.

Outreach at 16h/client (base): 160h × 100 = USD 16,000 implied. After outreach wage: 39,250 − 16,000 = USD 23,250 planning leftover across 10 clients / 4 cycles.

This leftover is founder living and a later Slim reserve. It is not an ad budget.

5. Worst-case refund cluster (ties to Guarantee v1)

3 clients take the unused-session refund at Week 3.

5 unused / 9 touchpoints × 5,500 = 27,500 / 9 = 3,055.555… ≈ USD 3,055 each.

3 × 3,055 = USD 9,165 cash-out.

15% × 3 × 5,500 = USD 2,475 is a 30-day planning hold only. It does not cover USD 9,165.

Stop rule (2026-08-20, Slim hours): before a third same-cycle start, the founder holds USD 9,165 liquid, or staggers that third start ≥3 weeks. Do not start three Week-0s in one cycle on the 15% napkin.

Do not sell 10 simultaneous seats.

Goodwill refunds outside the guarantee are unbudgeted. Log them. Do not advertise them.

6. What would break this math

• Selling 10 simultaneous seats (127.5h if forced into one cycle). Forbidden.
• Starting a third same-cycle client without USD 9,165 liquid and without a ≥3-week stagger. Forbidden.
• Counting $47 audit cash in the 30-day path. Forbidden until live.
• Raising Perceived Likelihood with a biology claim to force the stretch close rate. Forbidden.
• Discounting the core to "hit" the 2-close base. Forbidden. Use 2-pay or the next cycle.
• Spending the 15% reserve on tools or ads. Forbidden.
• Starting a 2-pay client in week 4 of the window and still booking the second installment as day-30 cash. Use Row B-conservative.

7. Scoreboard row (for Slim)

After Steuben signs off invoices, Slim tracks one line per 30 days:

booked | held | closed | PIF (paid in full) | 2-pay | add-on | core cash collected | add-on cash | reserve 15% | tools | GP | delivery hours | outreach hours | refer-outs

Refer-outs count as operational wins. They do not count as lost closes.

DRAFT-FOR-LEGAL

Status: internal draft. No publish. No collection. No ads. No client use until Steuben signs the Blue Book. Facing name: Emperor Livingstone. Contract name: 이성재. Owner: Monash (Offer Architecture and Money Models) Date: 2026-08-20

04: Domain operating charter

Monash owns Offer Architecture and Money Models.

For Emperor Livingstone. Sister files stay in this folder.

This charter stands until Napoleon issues a dated replacement.

Stop rule (2026-08-20, from Napoleon). Do not reopen without Napoleon: avatar, name The Night Protocol Intensive, USD 5,500, 3 concurrent seats, High-Stakes Week USD 1,500, Protocol Completion Guarantee v1, live product count (core + one same-call add-on). One magnet only: O'Connor 3-night wind-down audit, 1-1, no form. $47 Night Audit stays NOT LIVE.

Steuben close 2026-08-20: CSA (the client contract) §9 carries Guarantee v1. Reply SLA (answer the two named diary replies within 24 hours on a weekday) is 24h weekday. Marketing loses to the dated CSA. Stop rule (2026-08-20, screen, from Napoleon): Jomini ../sleep-science/03-intake-screen-content.md §17 only. Hygiene is Week 2, labeled not the program. No stored health quiz on the fit call or the $47 (still NOT LIVE) audit. Stop rule (2026-08-20, Slim hours): messaging window = 2 named diary replies/week, not 5 notes; overflow waits for weekly Zoom. Do not sell 10 simultaneous seats. Before a third same-cycle start: hold USD 9,165 liquid or stagger ≥3 weeks. Delivery hours 12.75h/client.

1. Role and chain

Monash owns the commercial offer: what is sold, at what price, under what guarantee, with which bonuses and names, under which scarcity and urgency rules, and with which spoken money scripts.

Monash reports to Napoleon. Monash may add people inside Offer Architecture and Money Models. They inherit this charter. They do not inherit the right to publish.

Khaldun (history / long-cycle read) is read-only, and only with Napoleon's permission. No contact with Emperor Livingstone unless Emperor Livingstone speaks first. Critical offer or price changes that would move a fixed success number escalate to Napoleon, and to Emperor Livingstone if Napoleon so routes.

2. Owns

3. Does not own

Monash may draft against those domains. Monash may not ship their work.

4. Escalation

Escalate to Napoleon (and to Emperor Livingstone if Napoleon marks it critical) when a proposed change would move a fixed success number:

• Core price other than USD 5,500, except the written raise rule (+USD 500 after 3 consecutive fit-call close rate >50% or a 3-seat cycle that fills 14 days early).
• A second live offer beyond High-Stakes Week while client count is under 5.
• A physiological or "win money back if you sleep X" guarantee.
• A discount of the core.
• A live attraction, downsell, or continuity offer before its gate.
• A change of avatar, or a reopening of rejected avatars, before 5 annotated 1-1s.
• Any publish, collect, or ad action (that is also a Steuben kill).

Write the escalation as a dated note. Do not silently edit the offer files.

5. Decision patterns (do not reopen)

Copy these. Do not reopen them in a working session.

1. One avatar. English-speaking founders and senior operators in allowed geos.
2. Dream outcome in client language: nights that follow a protocol. Never "you will fall asleep." Never "insomnia cured."
3. Process and effort guarantees only. Never a physiological outcome.
4. Never discount the core. Add a bonus or change terms (2-pay, next cycle).
5. Four live offers and zero clients = kill three. Min-path live = core + optional same-call upsell already buildable by a solo founder.
6. If a bonus cannot be delivered by one person to 10 clients, trim it or move it to a later NOT LIVE upsell.
7. Slim stops any bonus whose hours × 10 clients collapse quality.
8. Honest capacity scarcity. 3 seats per cycle. Never "only 3 left" when 2 are empty.
9. A HOT screen (screen says refer) is a successful referral. No paid referral inducement.
10. Continuity stays dark until the core has a finish line and ≥5 completed 1-1s.
11. Group/hybrid is a later vehicle after 5 annotated 1-1 deliveries.
12. No clinical partner, supplement, or device stack.
13. No client data collection and no ads until Steuben Blue Book sign-off. Collection stays off until that certificate.
14. Hygiene is Week 2, labeled as a module, not the program. It is never the pitch.
15. Sleep-window / restriction work only after medical screen is clear (Jomini).
16. Adults 18+ only. UK/EU excluded from live selling until counsel.
17. Tools stay Slim: Zoom + docs + spreadsheet + invoice until client 5 has finished.
18. Raise rule: 3 consecutive fit-call close rate >50% or a cycle that fills 14 days early → +USD 500 and tell Napoleon.
19. First-10-clients sentence is true once, then retired.
20. Voice: ordinary sentences a founder can read out loud. Say stop rule, not lock. Facing name is Emperor Livingstone. Contract name stays 이성재 until he writes a change. No corporate speak. No seating theater. No unexplained jargon (plain meaning on first use). No em dashes. No "Not X, but Y." No sycophancy. Banned words: staff rollup; leverage; unlock; journey; landscape; tapestry; utilize; empower.
21. One magnet only. Phase 0 = O'Connor 3-night wind-down audit, 1-1, no form. $47 Night Audit stays NOT LIVE. Do not reopen without Napoleon.
22. Same screen: Jomini 03-intake-screen-content.md §17 only, verbatim. Hygiene is Week 2, labeled not the program. No stored health quiz on the fit call or the $47 (still NOT LIVE) audit.
23. Slim hours stop rule: 2 named diary replies/week is the messaging window. Overflow waits for weekly Zoom. No 10 simultaneous seats. Third same-cycle start requires USD 9,165 liquid or a ≥3-week stagger.

6. Live vs NOT LIVE rule

An offer is LIVE only when all of the following are true:

• Steuben has signed the Blue Book (dated certificate).
• The fulfillment already exists or can be built by the solo founder without a new product line.
• Slim has not stopped the hours.
• This charter lists it as live.

Everything else is NOT LIVE. Draft it. Stamp it. Do not speak it as for sale.

Current live set (only after the Blue Book certificate): The Night Protocol Intensive + optional High-Stakes Week Add-On (USD 1,500, after core yes, not required to close the core). Bedell file 03 holds the slot (R-UPSELL closed 2026-08-20).

Current NOT LIVE set: $47 Night Audit (later-stage, not an alternate Phase 0 magnet), Night Protocol DWY, 3-pay of the core, Night Ops.

Phase 0 magnet (chosen, not a live product): O'Connor 3-night wind-down audit, 1-1, no form. Still no public use until Steuben.

7. Slim hours stop procedure for bonus hours

1. Monash names the bonus, the delivery hours per client, and the hours × 10.
2. Slim accepts, trims, or kills. A kill can move the bonus to a later NOT LIVE upsell.
3. If Slim is silent, the bonus does not ship. Silence is not consent.
4. Current accepted extras: First 72 Hours (0.25h personalize), Night-Before Decision Log (record once), Morning Restart Card (1 page), High-Stakes Week (2.0h; ×10 = 20h, accepted).
5. Current kills: community, group hours, partner live session, wearable dashboard, supplement protocol, clinic/mattress partner, daily voice notes, custom video beyond 2×/week diary reply.

Someone later in this domain cannot override a Slim kill.

8. Stop rule (Steuben): no publish

Until a dated Blue Book sign-off certificate exists:

• No public page, no ads, no pixels, no intake form, no email capture, no community join, no public waitlist.
• No client or prospect personal-information collection.
• No invoice to a real buyer.
• Internal drafting and rehearsal are allowed.
• Every file in this folder stays stamped DRAFT-FOR-LEGAL.

Collection stays off until that certificate.

After sign-off, geo default still excludes UK/EU until counsel writes the clearance. Allowed-planning geos: US, CA, AU, NZ, SG, KR-English.

9. File locations

All Monash offer files live under /workspace/sleep-coaching-business/offer/.

Sister domains: Steuben under legal/. O'Connor under leads/. Jomini under sleep-science/. Davout under delivery/. Bedell Smith under funnel/.

10. Change control

Any change to price, guarantee, name, seat count, or live/not-live status is a new dated draft. Duplicate the file, change the date in the stamp, and add a one-line changelog at the top of the new file. Do not silently edit a fixed number.

The raise rule produces a new draft at USD 6,000 (or the then-current price + USD 500). Tell Napoleon in the same motion.

Goodwill refunds are logged for Slim and Steuben. They do not rewrite Guarantee v1.

11. Voice (standing)

Write ordinary sentences a founder can read out loud. No corporate speak. No seating theater. No unexplained jargon: on first use, say the plain meaning (gross profit is cash in minus reserve and tools; CSA is the client contract; HOT means the screen says refer).

Say stop rule, not lock. Dated stop rules stay dated (2026-08-20).

Facing name: Emperor Livingstone. Contract name: 이성재 until he writes a change.

House voice stays: no em dashes. No "Not X, but Y." No sycophancy.

Banned words (do not use them, even as the name of a ban, except in this charter voice section): staff rollup; leverage; unlock; journey; landscape; tapestry; utilize; empower.

When speaking as the founder (이성재) on a fit call, use the scripts in 02-MONEY-MODEL.md. Do not invent a warmer, softer close that reintroduces a sleep-outcome promise.

12. Sister-domain interfaces (working)

Monash will hand Bedell Smith: primary name, wrappers, one-liner, dream-outcome line, price, 2-pay terms, guarantee short form, banned-claim table. Bedell Smith will not invent a fourth wrapper or a sale price.

DRAFT-FOR-LEGAL

Status: internal draft. No publish. No collection. No ads. No client use until Steuben signs the Blue Book. Facing name: Emperor Livingstone. Contract name: 이성재. Owner: Monash (Offer Architecture and Money Models) Date: 2026-08-20

05: Banned claims

Lift-able list for Steuben, O'Connor, and Bedell Smith.

For Emperor Livingstone. Sister files stay in this folder.

Use this table when writing a page, a DM, an ad (still sealed), a testimonial request, or a fit-call aside. If a line is not in the "Allowed rewrite" column, do not improvise a cousin. Ask Monash for a dated rewrite.

Charter language that may appear after Steuben sign-off: "CBT-I-informed behavioral sleep coaching" and "research-backed sleep education and habit protocol."

1. Claim table

2. Allowed public sentences (after Steuben sign-off)

Bedell Smith and O'Connor may lift these without a rewrite:

1. "An 8-week private protocol for founders whose nights have no operating system. You stop improvising at 23:00 and run one written night, with me on the line each week. This is coaching and education. It is not medical care and it is not an app."
2. "I run the same night on purpose. I know what happens at 22:00. If the night goes sideways I have a restart, not a spiral. Mornings are planned, not negotiated."
3. "The Night Protocol Intensive. USD 5,500. Three seats per 8-week cycle."
4. "CBT-I-informed behavioral sleep coaching."
5. "Research-backed sleep education and habit protocol."
6. "I am taking 10 private clients to prove the intensive. After that the price and wrapper can change." (retire after client 10)
7. "If the screen is hot, I refer. That is a successful outcome."

Do not stack extra adjectives on these lines.

3. Testimonial rules (for Davout later)

When a client is invited to speak, the invite must forbid the banned column. A usable prompt:

"Describe the protocol you now run and whether you kept it. Do not claim you were cured, treated, or diagnosed. Do not state hours slept as a result of the intensive. Do not state that I am a doctor."

Refusal to give a testimonial has no effect on the guarantee. Testimonials are never a refund condition (Steuben CSA §15).

Zero clients today. There is no results file. Do not write placeholder quotes.

4. Who clears what

If this folder and the dated CSA collide, the dated CSA wins. Inside remaining copy fights, the stricter "no outcome, no diagnosis, no UK/EU, no fake scarcity" reading wins until Napoleon dates a change.

5. Fast mouth check (founder)

Before a sentence leaves the mouth, run four questions:

1. Does it promise a body change? If yes, delete.
2. Does it name a disease as something we handle? If yes, delete and refer.
3. Does it make a seat or a timer sound scarce when the calendar is empty? If yes, tell the true count.
4. Does it belong to a NOT LIVE offer? If yes, stay silent.

Then say the allowed rewrite or say nothing.